Internet Marketing and SEO Experts

by Junior on April 10, 2009

A note from Dad…..

Internet marketing and search engine optimization is a flourishing business, even in today’s depressed economy.  As someone who is actively involved in the internet I am asked at least weekly by my clients to recommend an SEO Expert.

Mostly what I tell them is that it’s difficult to judge.  However there is one thing that I suggest you consider when looking at who not to work with, and one thing to consider when deciding who to work with.  What to look for as a trigger to not work with them is their leading with a promise or guarantee of rankings.  Be careful - nobody, not even the experts can guarantee what Google’s going to do with your site.  So if the push is tasty promises of rankings, be cautious.  However, when deciding who to deal with it’s surprisingly easy to get a bit of a feel.  Just ask them to show you some rankings in your industry that they’ve done.  Now again be cautious - search engine optimization companies are prone to being proud of rankings that are basically nonsense.  Ranking on “red hot dog widgets for under $100 in arizona” first of all isn’t particularly going to do you much good  If that’s the case you can be confident you’re not dealing with The Seo Expert Now there’s one exception to that - if they can explain why you want to rank on those terms then you really may be speaking to an expert.

How does all this tie in here? Simple.  Internet marketing is something anyone can do - even a child.  If you’ve got access to the ability to set up a website, then it’s a pretty good small business/entrepreneurial thing to do.  Even a youngster can make a few bucks writing on a website - as is the case here. Nothing to crazy, a paper route earns more money but the blog we’ve set up here is intended to teach some responsibility, have some fun (earn money for lego :) ) and at the same time teach the young fellow to research and write without actually having him realize that’s what he’s doing.

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